- Release Time And Availability In The U.S.
- Choose Your Model: 17, Air, Pro, Or Pro Max
- Key Features You’ll Notice About the New iPhone
- New iPhone Colors and Finish Picks
- New iPhone Price And Storage Choices
- Apple's New iPhone Battery and Charging Essentials
- How To Transfer Data To A New iPhone
- First-Time iPhone Buyer Tips For Android Switchers
- Upgrade Tips For Current iPhone Owners
- Day-One Accessory Checklist
- Make A Plan, Then Enjoy The iPhone
- FAQs about New iPhone Purchase, Returns, and AppleCare
Buy a New iPhone? Here’s What to Know and What to Do
- Release Time And Availability In The U.S.
- Choose Your Model: 17, Air, Pro, Or Pro Max
- Key Features You’ll Notice About the New iPhone
- New iPhone Colors and Finish Picks
- New iPhone Price And Storage Choices
- Apple's New iPhone Battery and Charging Essentials
- How To Transfer Data To A New iPhone
- First-Time iPhone Buyer Tips For Android Switchers
- Upgrade Tips For Current iPhone Owners
- Day-One Accessory Checklist
- Make A Plan, Then Enjoy The iPhone
- FAQs about New iPhone Purchase, Returns, and AppleCare
Planning a new iPhone this September? This guide gives you verified dates, simple model guidance, clear pricing notes, color choices, battery and charging facts, and step-by-step setup. It also explains how to transfer data to a new iPhone if you are coming from Android or upgrading from an older iPhone.
Release Time And Availability In The U.S.
Launch timing is the first thing most shoppers want to lock down. If you are wondering when the new iPhone will come out, Apple opened preorders on Friday, September 12, at 5 a.m. Pacific Time, and in-store pickup and deliveries began on Friday, September 19. Orders are available at Apple online, in the Apple Store app, and at carriers. If you plan to trade in, you can complete the valuation during checkout and bring the old device when you pick up the new one. Choosing your color and storage early helps you avoid shipping delays that often appear in the first week.
Choose Your Model: 17, Air, Pro, Or Pro Max
It helps to know where each model fits before you compare small details. The 2025 family includes iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. Every model moves to USB-C, adds the new Center Stage front camera for smarter framing, and supports the latest Apple Intelligence features in iOS. iPhone 17 aims for balance, iPhone Air focuses on a very thin build with high performance, and the Pro pair pushes camera reach and pro-level workflows.
iPhone 17. 6.3-inch Super Retina XDR with ProMotion up to 120 Hz, A19 chip, 48 MP Dual Fusion rear cameras, and a new 18 MP Center Stage front camera.
iPhone Air. The thinnest body in the lineup, a titanium frame, 6.5-inch ProMotion display, A19 Pro chip, 48 MP Fusion Main camera.
iPhone 17 Pro and iPhone 17 Pro Max. A19 Pro chip, triple 48 MP Pro Fusion system, longer battery ratings, USB-C with faster wired transfer on the Pro models.
You can decide in minutes if you match value, thin design, or maximum camera reach. The rest of this guide fills in the practical gaps.
Key Features You’ll Notice About the New iPhone
Specs only help if they improve daily use. These are the areas you will feel from day one on any new iPhone.
Displays. Smooth ProMotion up to 120 Hz across the family, outdoor brightness rated for sunny conditions, and improved anti-reflection coatings that keep text readable in bright light.
Cameras. A 48 MP main camera on every model. The Pro pair adds a telephoto for closer shots and pro video controls. The new 18 MP Center Stage front camera reframes automatically in group selfies and video calls.
Performance. A19 in iPhone 17, A19 Pro in iPhone Air, and the Pro pair. Apps launch quickly, on-device intelligence features run smoothly, and gaming stays responsive.
Connectivity. USB-C on every model. iPhone 17 supports USB 2 data rates for basic tasks. The Pro pair supports USB 3 for faster wired media offload to a Mac or drive.
Durability. Tough Ceramic Shield 2 glass on the front, improved scratch resistance, and stronger frames.
New iPhone Colors and Finish Picks
Color is more than a style choice. Finishes hide fingerprints differently, pair with cases in unique ways, and look distinct under bright sun or indoor lighting. This is where personal preference meets practicality, so take a moment to picture your daily case or strap and how you want the phone to look a year from now. The new iPhone colors list by model helps you make a confident pick.
- iPhone 17: Lavender, Sage, Mist Blue, White, Black. Lighter finishes show fewer fingerprints. Darker finishes pair well with bold cases.
- iPhone Air: Space Black, Cloud White, Light Gold, Sky Blue. The slim frame makes these tones look especially clean with clear cases.
- iPhone 17 Pro and iPhone 17 Pro Max: Cosmic Orange, Deep Blue, Silver. Silver hides scuffs well, Deep Blue reads classic, and Cosmic Orange stands out with a warm tone.
If you are still unsure, view the colors on a display unit in the store. You can also filter by finish during checkout to confirm stock for your storage size.
New iPhone Price And Storage Choices
Budget and storage drive long-term satisfaction, so decide them early. Here is how the new iPhone price works on Apple’s U.S. site.
iPhone 17 starts at 256 GB. With a carrier connection applied during checkout, the price displays as 799 dollars. If you select Connect on your own later, the price shows as 829 dollars. That small difference reflects a connectivity discount that carriers offer through Apple’s checkout.
iPhone Air starts at 999 dollars with 256 GB.
iPhone 17 Pro starts at 1,099 dollars with 256 GB.
iPhone 17 Pro Max starts at 1,199 dollars and offers up to 2 TB.
Pick 512 GB if you shoot a lot of 4K video or use ProRAW photos. Many people who use iCloud are comfortable with 256 GB. If you plan to keep the phone for several years, paying once for the right storage often feels better than managing space later.
Apple's New iPhone Battery and Charging Essentials
Battery life stays under the spotlight, and Apple describes it with usage times rather than milliamp-hours. The ratings are easy to compare.
Estimated video playback
- iPhone 17 up to 30 hours.
- iPhone 17 Pro up to 33 hours.
- iPhone 17 Pro Max up to 39 hours.
- iPhone Air up to 27 hours.
Fast charging
iPhone 17 and the Pro pair can reach about 50 percent in around 20 minutes when paired with a high-watt USB-C adapter. iPhone Air targets about 50 percent in around 30 minutes. Results vary with temperature and the state of charge.
Wireless charging
MagSafe and Qi2 speeds vary by model. On the iPhone 17 and the Pro models, MagSafe and Qi2 support up to 25W with a 30W or 40W adapter. On iPhone Air, MagSafe and Qi2 support up to 20W with a 30W or higher adapter.
Wired standards
All models use USB-C. iPhone 17 and iPhone Air use USB 2 data rates. The Pro pair supports USB 3 for faster media transfer, which helps creators move large files to a Mac or drive.
When you shop for a new iPhone charger, look for USB-C Power Delivery support at 20 watts or higher for wired fast charging. For wireless convenience, pick a Qi2-certified MagSafe charger and use a 30-watt or 40-watt adapter to reach higher wireless speeds.
How To Transfer Data To A New iPhone
A clean transfer protects your photos, messages, and accounts. Use the flow that matches your starting point. Keep both devices charged and on a stable connection, and do not interrupt the process until it finishes.
Moving From Android With Move To iOS
- On your Android device, install the Move To iOS app from Google Play.
- Turn on the new iPhone, begin setup, and choose Transfer Your Apps and Data. Select From Android.
- On Android, open Move To iOS, accept terms, and continue until you see a code prompt.
- On iPhone, tap Continue to display a numeric code. Enter that code on Android to pair the devices.
- Select what to move, such as contacts, messages, photos and videos, calendars, and mail accounts.
- Keep both devices on power and connected to the same Wi-Fi until you see Transfer Complete on iPhone.
- After setup, download your favorite apps from the App Store. If you use Google Photos or Drive, sign in on your iPhone and finish any cloud restores.
- Set up your number with eSIM. Many carriers in the U.S. support eSIM activation by QR code or through their app. Have your account PIN ready.
Upgrading From An Older iPhone With Quick Start
- On your current iPhone, update iOS and create a fresh iCloud backup. A local encrypted backup on a Mac or PC is an optional extra layer.
- Turn on the new iPhone and place it next to your current iPhone. Follow the pairing animation and confirm your Apple ID.
- Choose your transfer method. Device-to-device over Wi-Fi moves data directly with both phones on power and nearby. Restore from iCloud loads your most recent backup during setup. Restore from a Mac or PC using Finder or the Apple Devices app with a cable.
- Activate cellular. eSIM Quick Transfer moves your number during setup or later in Settings. Confirm calls and data work before you erase the old device.
- Pair your Apple Watch again if you use one. Health data transfers when you unpair and then pair to the new phone.
- Open Wallet to re-add cards and passes. Some banks require extra verification after a device change.
These steps keep things orderly for any new iPhone owner and reduce the chance of missing items later.
First-Time iPhone Buyer Tips For Android Switchers
A few simple choices make the first week easier and more enjoyable.
Create or confirm your Apple ID and enable two-factor authentication before setup. This speeds up App Store and iCloud sign-ins.
Decide on your photo library plan. You can continue with Google Photos on iPhone or turn on iCloud Photos after the transfer.
Review messaging. iMessage activates after you sign in with your Apple ID, and your phone will handle SMS and RCS based on your friends’ devices.
Check your carrier’s eSIM support and have your account details ready. Activation is often faster if you install the carrier app first.
Bring a USB-C wall adapter and cable you already trust, then consider a compact power bank if travel or long days are common.
Upgrade Tips For Current iPhone Owners
Small steps create a smooth handoff and protect your data.
- Run a fresh iCloud backup and, if you prefer, create an encrypted local backup on a Mac or PC.
- Use Quick Start with both devices on power and near each other. Let apps finish redownloading before you wipe the old phone.
- Move your number with eSIM Quick Transfer during setup or in Settings. Test a call and a message before you erase the old device.
- Remember that iPhone 17 uses USB 2 data rates on its USB-C port, while the Pro models support USB 3. Plan your media moves accordingly with AirDrop, Wi-Fi, or a faster wired workflow on the Pro pair.
- Check the case and screen protector fit by model. New straps and cases are available at launch if you want a style reset.
Day-One Accessory Checklist
Keep the list short and useful so you start strong with your new iPhone.
A 30-watt or 40-watt USB-C wall adapter and a quality USB-C cable for the fastest wired top-ups.
A Qi2-certified MagSafe charger in a length that fits your desk or nightstand.
A pocket power bank for commutes and weekends. EcoFlow RAPID Pro Power Bank (27,650mAh, 300W, 140W Built-in Cable) pairs cleanly with USB-C iPhones and can top up a phone, tablet, or even a laptop fast.
For long trips or emergencies, a compact EcoFlow RIVER 2 Portable Power Station adds AC outlets and extra USB ports for the whole family.
Make A Plan, Then Enjoy The iPhone
A new iPhone should fit your life from day one. Start with timing and availability so you can order on the first wave. Pick the model that matches your priority, whether that is value, thin design, or the most capable camera. Choose a color you will enjoy for years and a storage size that fits your habits. Learn the battery and charging basics so you can pick the right wall adapter, MagSafe charger, and a small power source for days away from outlets. Finally, follow the simple transfer steps that match your situation. With a clear plan, setup takes a single session, and your new iPhone feels like home the moment you turn it on.
FAQs about New iPhone Purchase, Returns, and AppleCare
Q1. Is my new iPhone unlocked if I buy from Apple?
Yes, when you choose “Connect on your own later” at checkout, that device is sold unlocked. If you select a carrier during purchase, your phone may be carrier-locked per that carrier’s policy. To confirm, open Settings → General → About and check “Carrier Lock.” You can store multiple eSIMs.
Q2. What’s Apple’s U.S. return window, and how do I prepare a return?
You typically have 14 days from pickup or delivery. Back up, sign out of Apple ID, turn off Find My, and erase the device. Bring the box and accessories. Refunds go to the original payment method. Online orders can be returned in store or by mail using Apple’s return flow.
Q3. Is AppleCare+ worth it, and what exactly does it cover?
Of course. AppleCare+ adds extended hardware coverage plus unlimited accidental-damage repairs with a per-incident service fee. You can add Theft and Loss in eligible regions. Battery service is covered when capacity falls below Apple’s threshold. Coverage starts on purchase and can be paid monthly. Express Replacement speeds swaps.
Q4. How do I use my new iPhone while traveling abroad?
Ensure the phone is unlocked. Buy a local or global eSIM and add it via Settings → Cellular → Add eSIM. Keep your home line active on standby and set the travel eSIM as the line for data. Disable data roaming on your home line, and review APN and hotspot options.
Q5. What’s the safest way to move authentication codes and passwords?
Turn on iCloud Keychain to sync passwords and passkeys across Apple devices. For authenticator apps, export or migrate within each app (Google, Microsoft, etc.) before wiping your old phone. Add recovery methods to critical accounts, and verify codes work on the new iPhone before you retire the old device.