When Do Black Friday Sales Start in 2025 & How to Maximise UK Deals
So, you’re asking: when do Black Friday sales start in 2025? Well, many UK retailers have already pushed out great early-bird deals, while others wait until we get closer to the big day.
Whether you’re hunting for tech, fashion or home goods, this post gives you the key dates to watch, the best types of offers to go for, and tips to help you shop smarter and save more.
When Do Black Friday Sales Start in the UK for 2025?
Black Friday 2025 falls on Friday 28 November, with Cyber Monday on 1 December. But in reality, the shopping window is much bigger than a single day. Most major UK retailers now run Black Friday promotions for most of November, with early bargains, a busy build-up and a final push over the Cyber Weekend.
If you’re wondering when do sales start on Black Friday, it’s better to think of a month-long curve rather than one launch date. Here’s a simple timeline to help you plan.
Early bird deals (late October – 20 November): Many big retailers start teasing Black Friday offers from early November, and some dip even earlier. You’ll often see discounts on small appliances, toys, beauty sets and mid-range tech. Prices aren’t always at their lowest yet, but stock is strong and it’s easier to secure popular items.
Main wave of discounts (21–27 November): The week before Black Friday is when the real action starts. Amazon, Currys, Argos and other major UK stores usually roll out full ranges, sometimes with daily or weekly flash deals. Early in this window, you get a good mix of solid discounts and decent availability.
Cyber Weekend peak (28 November – 1 December): Black Friday and Cyber Monday still bring some of the steepest cuts, especially on premium tech, gaming bundles and big-ticket home items. If you’ve been tracking a specific product, this is the best time to act fast before stock disappears.
Post-Cyber Week (2–7 December): A few retailers keep deals running into early December. You can still find reductions, especially on less hyped items, but the lowest prices and best stock tend to land earlier in the cycle.
Deals to Expect from Major Retailers This Black Friday
Now that we’ve covered the key dates, let’s look at the kinds of offers you can expect. Here are the types of deals major UK retailers are rolling out this year:
Amazon: Amazon’s 2025 Black Friday Week runs 20 November–1 December, with big savings on Amazon devices, TVs, headphones, small appliances and giftable gadgets. Discounts of around 30–50% on selected items are common, plus lots of under-£20 stocking fillers.
AO: AO leans hard into tech and appliances. Its Black Friday sale typically includes Dyson vacuums, LG TVs, coffee machines and kitchen kit, often with hundreds of pounds off larger items and bundles. In 2025, AO has already launched 700+ early tech deals.
Argos: Argos is great for appliances, tech and toys. Recent Black Friday events have seen up to 50% off TVs, laptops, air fryers, toys and gaming accessories, along with price-guarantee promises on some deals.
Currys: Currys’ Black Friday 2025 sale includes deals where some products are reduced by over 50%, particularly on TVs, monitors, soundbars and big kitchen kit. Its “Our Lowest Ever Price” event guarantees that the marked products are at their lowest price so far, with a refund if the price drops again before 2 December.
eBay: eBay is strong for refurbished tech and branded fashion. Its refurbished hub regularly runs up to 50% off RRP on laptops, phones, consoles and small appliances, with extra Black Friday codes stacked on top.
John Lewis: John Lewis typically offers tech, home and fashion deals, backed by its strong returns policy and customer service. In 2025 it’s launched its Black Friday sale a full month early, with reports of up to £300–£700 off premium OLED TVs and healthy discounts on coffee machines, fragrances and hair tools.
Best Products to Buy During Black Friday 2025
Black Friday is when high-ticket items finally drop to more realistic prices. If you’ve been waiting to upgrade big purchases, like a TV, laptop, portable power station, air fryer, or hair tool, this is the moment to move.
Below are popular categories that usually offer genuine value in the UK Black Friday sales:
Appliances & Smart Home
Black Friday is the easiest time to upgrade bigger home essentials without paying full price:
Cordless stick vacuums for quick whole home cleans and easy storage
Robot vacuums with mop modes for daily floor maintenance in flats and houses
Multi drawer or dual zone air fryers for cooking mains and sides at once
Convection ovens and countertop multicookers for versatile meal prep
Smart plugs and smart bulbs to automate heating schedules and lighting scenes
Portable power stations and battery backup units for short power outages or outdoor use
TVs & Home Entertainment
If you’re planning a screen upgrade, this is when premium TVs drop to prices that feel far more reasonable:
4K LED TVs with local dimming or mini-LED panels for brighter images and better contrast
OLED TVs for deep blacks and the best picture for films and gaming
Larger screen sizes 50 inch plus for living room upgrades at sale prices
Soundbars with wireless subwoofers to improve dialogue and bass without a full surround setup
Streaming players and updated HDMI cables to enable smoother streaming and console performance
Outdoor & Backup Power
If you like the idea of keeping your essentials running during trips, outages or long days outdoors, Black Friday is a good time to look at portable power stations.
EcoFlow UK is running Black Friday promotions with up to 60% off on select portable power stations and bundle options — a great chance to secure a compact backup or extend runtime for home and travel.
Below are some of EcoFlow’s best portable power stations for camping that stand out, each for different reasons.
EcoFlow TRAIL Series DC Portable Power Station
The EcoFlow TRAIL Series DC Portable Power Station is designed for lightweight trips where you still want reliable power.
You can pick from the TRAIL 200 DC (192Wh) or TRAIL 300 DC (288Wh). The 200 DC weighs about 1.83kg and the 300 DC about 2.58kg, so both are easy to carry by hand or sling into a small pack.
Both models use pure DC output with up to 220W on the TRAIL 200 and 300W on the TRAIL 300, which is enough for around 90% of typical outdoor gear such as lanterns, cameras, tablets, speakers and other small devices.
You get multiple ports – USB-A plus high-wattage USB-C PD (up to 140W) – so you can keep a phone, head torch, camera battery and Bluetooth speaker going at the same time instead of juggling power banks.
With up to 288Wh, the TRAIL 300 DC is roughly the equivalent of nine power banks in one unit, which suits a full day (or weekend) of camping, fishing or filming.
Charging is straightforward: you can recharge via USB-C PD up to 140W, getting it back to full in around an hour, and the 300-series models also accept car and solar input up to 110W.
EcoFlow TRAIL Series DC Portable Power Station
EcoFlow RIVER 3 Plus Portable Power Station
The EcoFlow RIVER 3 Plus Portable Power Station is better suited to longer trips.
Its 286Wh capacity and 600W output (with 1200W X-Boost) give you enough power to keep a router, laptop, lights and other small devices running during a brief outage. If you need longer runtime, you can expand it to 858Wh by clipping on extra batteries without any cables.
It recharges in about an hour from the wall and also supports car, generator and up to 220W solar charging. A quiet UPS mode switches over in under 10 ms to protect your work, gaming sessions, or internet connection when the power dips.
EcoFlow RIVER 3 Plus Portable Power Station
Laptops & Everyday Tech
Black Friday is ideal for replacing slow laptops or grabbing a lightweight machine for work, uni or everyday use:
Lightweight ultraportables for students and commuters focusing on battery life and portability
2 in 1 convertibles for note taking and tablet style use without losing a keyboard
Budget to mid-range clamshells for day-to-day web work, video calls and streaming
Higher end thin and light laptops for creators who need performance and long battery life
External SSDs and docking hubs as affordable add ons to extend storage and ports
Phones & Wearables
Phones, fitness trackers and smartwatches often see some of the biggest year-on-year discounts during Black Friday.
Recent generation flagship phones for best camera, screen and long-term software updates
Mid-range handsets that offer strong value for everyday performance and battery life
Basic fitness bands for step counting, sleep tracking and lightweight workout monitoring
Smartwatches with sport tracking for runners and cyclists who want advanced metrics
Wireless earbuds and over ear headphones for commuting and home audio upgrades
Beauty & Personal Care
Premium beauty tech and everyday grooming tools frequently hit rare, meaningful lows during Black Friday:
Multi-function hair stylers that combine drying and shaping to save time and space
High end hair dryers and brush styling tools that reduce styling damage through controlled heat
Electric toothbrush packages and oral care bundles for value when bought as a set
At home skincare devices such as LED masks or sonic cleansing brushes when discounts appear
Electric shavers and precision trimmers that often drop heavily in the sales
Tips to Make the Most of Black Friday Deals
Black Friday moves fast, but a bit of prep helps you avoid stress and overspending. Here are simple, practical tips that keep you in control.
Start early and set alerts: Since many deals begin well before 28 November, sign up for newsletters, set price alerts, and follow your favourite brands on socials.
Set a clear budget: Decide what you can spend before the deals start. It stops impulse buys and helps you focus on the items that matter most.
Make a shortlist of what you actually need: Write down the products you’re planning to buy, like a TV, a laptop, an air fryer or gifts. It’s easier to ignore random “bargains” when you have a list.
Compare prices before you commit: Check price trackers or a few different UK retailers. A big red “SALE” banner doesn’t always mean the price is the lowest it’s been.
Look for last year’s models: Tech from one generation back often falls the most. TVs, laptops, phones and headphones usually offer better value than brand-new launches.
Check return policies: Make sure you can return or exchange items if they’re not right. Retailers like Amazon, John Lewis and Currys often extend returns for holiday shopping.
Watch out for fake countdowns: Some sites push time-limited deals that aren’t actually urgent. If it’s not on your list, don’t feel pressured.
Keep delivery times in mind: If you’re buying gifts, check estimated delivery dates so everything arrives in plenty of time for December.
Conclusion
Black Friday has grown into a full shopping season, so knowing when do Black Friday sales start helps you plan smarter and avoid the rush. With early deals appearing throughout November and the biggest cuts landing just before or over Cyber Weekend, it’s worth setting a budget, comparing prices and focusing on products that offer real long-term value. Whether you’re upgrading tech, refreshing appliances or getting ahead on gifts, a little preparation goes a long way, and the right deal can make a big difference.
FAQs
When should I start looking for Black Friday deals?
You’ll have the best chance of finding great Black Friday deals if you start looking as early as possible. Many UK retailers now kick off their offers in early to mid-November, well before the official date. Early bird deals often provide good stock and solid discounts.
Black Friday itself falls on 28 November 2025, but most major sales are already running by then and continue right through to Cyber Monday on 1 December. Browsing throughout November gives you time to spot genuine price drops, compare different shops, and grab popular products before they sell out.
Is it better to shop on Black Friday or Cyber Monday?
In 2025, Black Friday is 28 November and Cyber Monday is 1 December, and neither day is automatically “best.” It depends on what you’re buying. Black Friday tends to be stronger for big-ticket items such as TVs, appliances and general Christmas gifts, with offers both online and in-store.
Cyber Monday leans more towards online-only deals, especially tech, software and smaller gadgets, and often acts as a second wave or clearance on stock that didn’t sell over the weekend.
The best approach is simple: if you spot a deal you like at a price you’re happy with, grab it. Waiting for Monday can pay off, but stock sometimes disappears fast.
Is Black Friday worth it in the UK?
Black Friday can be highly worthwhile, but it’s best to shop with a plan. Not every “deal” is the cheapest of the year, and some items drop in price at other times. Still, many shoppers do find genuine savings on tech, home appliances and branded products. Average discounts range from 20–50%, and sometimes more on bundles or clearance stock.
The key is to stay focused: know what you want, check its usual price, and ignore any pressure to buy on impulse. With a clear budget and a bit of prep, Black Friday can offer real value without the stress.