When and Where to Grab the Best Black Friday Deals UK 2025
Already keeping an eye out for the best Black Friday deals UK shoppers can grab this year? Smart move. Black Friday isn’t a single day anymore. It now rolls out over several weeks with early offers, bundle drops and flash sales.
To help you zero in on the savings that matter, we’ve pulled together an easy overview. You’ll see which sales have already gone live, when the next wave of discounts usually lands, and the types of deals worth tracking across each category. Read on!
When Do Black Friday Sales Start in 2025?
The official Black Friday 2025 lands on 28 November, but the shopping window is much wider than a single day. Most UK retailers now stretch their offers across several weeks, which means you can start spotting real discounts long before the date itself.
Here’s a simple timeline to watch out for UK best Black Friday deals:
Early Bird Deals (Nov 1 - Nov 20): Many big retailers kick off Black Friday Pre Sales from early November, and in some cases as far back as late October. Prices may not hit rock-bottom, but you can secure popular items without worrying about sell-outs.
Big Wave of Discounts (Nov 21 - Nov 27): Most major retailers switch on their full Black Friday ranges in the week before 28 November. Amazon, Currys, Argos, and Very often run daily or weekly flash sales. Early in the week usually offers a good balance of significant savings and decent inventory.
Cyber Weekend Peak (Nov 28 - Dec 1): Expect the steepest discounts, sometimes up to 50% or more, especially on top items or older models. Stock is limited, so quick action is essential. Cyber Monday (1 December) focuses heavily on online electronics and software deals.
Post-Cyber Week (Dec 2 - Dec 7): Deals don’t vanish immediately. Many UK retailers continue promotions into the first week of December, keeping momentum for holiday shopping. However, popular items may sell out, so don’t delay if you’re targeting specific products.
Here’s how major UK retailers are handling timing this year:
Amazon UK: Amazon has confirmed a 12-day Black Friday and Cyber Monday event from 20 November to 1 December 2025, with “millions of deals” across home, electronics, beauty and fashion.
Currys: Currys fired the starting gun on 29 October 2025, making it one of the earliest movers. Its “Our Lowest Ever Price” event promises that marked products are at their lowest price to date, with a refund if they drop again before 2 December.
Boots, AO, Argos, and others: Boots, Argos, and AO have already pushed out Black Friday deals around a month early, giving you longer to spread your spend.
John Lewis: John Lewis has launched an early Black Friday sale a month ahead of the main date, with big cuts on TVs, coffee machines, beauty and more, both online and in store.
Best Black Friday Deals to Browse and Grab
Once you’ve got the dates in your diary, the fun bit starts: actually hunting down bargains. Below you’ll find some of the Black Friday best UK deals already live or coming up for 2025, grouped by category so you can jump straight to what you care about most.
Phones
Entry-level & mainstream: hunt for phones with solid processors, good cameras and at least 8GB RAM for the best value.
Premium flagships: look for headline discounts on top cameras and displays if you want an upgrade.
Battery, power bank & warranty check: prioritise long battery life, fast charging, a reliable power bank as backup, and any extended warranty or bundle deals.
Accessory bundles: earphones, cases or extended care plans can add extra savings — compare bundle vs standalone prices.
Laptops
Looking for the best Black Friday laptop deals in the UK? You’ll see good value in both mid-range Windows laptops and higher-end “AI PC” models this year.
Ultraportables: choose thin, light models with long battery life for travel and remote work.
Mainstream performance: aim for mid-range processors, 16GB RAM and a 512GB SSD for smooth multitasking.
Gaming & creative rigs: prioritise GPU, cooling and screen quality; look for bundles that include accessories.
Practical checks: confirm RAM is upgradeable, SSD capacity meets your needs, and that thermals won’t throttle performance.
Power Gear
If you want smart and reliable power for outdoor trips, work, or outages at home, Black Friday is a great time to look at portable power stations.
EcoFlow TRAIL Series DC Portable Power Station
The EcoFlow TRAIL Series DC Portable Power Station is built for people who want reliable, lightweight power without carrying a full-size solar generator.
You can choose between the TRAIL 200 DC (192Wh) and TRAIL 300 DC (288Wh). Both units are compact and easy to pack, roughly the size of a small lunchbox, with the 200-model weighing around 1.8kg and the 300 model just over 2.5kg.
What makes the TRAIL range different is its pure DC design. Instead of converting power through an AC inverter, it delivers clean DC output for the devices you’re most likely to bring outdoors: phones, cameras, GoPros, GPS units, lanterns and other low-draw kit.
You get high-wattage USB-C PD ports (up to 140W), plus USB-A and DC outputs, so you can charge several items at once without juggling power banks.
The DC architecture also means longer runtimes for the capacity you’re carrying, useful on hikes, photography trips or weekends away when you want steady power but don’t need to run mains appliances.
Recharging is simple: both models support USB-C fast charging, reaching full in roughly an hour, and the TRAIL 300 adds car and solar input up to 110W, making it easier to top up on the move.
EcoFlow TRAIL Series DC Portable Power Station
EcoFlow RIVER 3 Plus Portable Power Station
The EcoFlow RIVER 3 Plus Portable Power Station is a step up if you want something compact enough for daily use but capable enough for home backup. It starts at 286Wh with a 600W output (and short bursts up to 1200W), which covers laptops, routers, monitors, lights and most small appliances during a short outage.
A key advantage is its expandability. You can clip on extra batteries — no cables needed — and grow the system up to 858Wh, giving you much longer runtime for travel or backup.
You can recharge it in about one hour from the wall, or pair it with solar for off-grid use. It also works as a quiet UPS, switching over in under 10 ms to keep work files, gaming sessions and network gear safe when the power blips.
EcoFlow RIVER 3 Plus Portable Power Station
Headphones & Smart Watches
Audio and wearables typically drop sharply during Black Friday. Expect big savings on over-ear ANC headphones, compact true wireless sets and mainstream smartwatches. When choosing, prioritise battery life, comfort and noise-cancelling performance for headphones; for watches, check fitness features and ecosystem compatibility.
Fashion & Beauty
Beauty in particular is seeing deep bundle savings, especially on gift sets and high-end tools.
Holiday gift sets and curated bundles (high perceived value for lower price).
Hair-styling tools and heated appliances (look for energy-efficient models with long warranties).
Core skincare (serums, moisturisers) and fragrance sets that often appear in deep bundle discounts.
TVs & Gaming Consoles
TV discounts are spread across sizes, while consoles are leaning on bundles rather than huge price drops.
TVs: expect discounts across sizes; look at 43–55-inch sets for smaller rooms and 65-inch+ for living-room upgrades. Compare panel type (OLED vs LCD), HDR support and HDMI 2.1 features if you game. Deal trackers show OLED and mid-range 4K sets among the stronger offers.
Consoles & Bundles: console bundles (console + game or accessory) are common — if you don’t need a new console, bundles can give best value on games and controllers.
Appliances
White goods and floorcare are classic Black Friday buys, and this year is no different. Watch for deals on:
Washing machines and washer-dryers (energy rating and drum size matter for running cost).
Cordless vacuums and compact floorcare (good time to replace a second-hand unit).
Kitchen small appliances (air fryers, multi-cookers) and refrigeration deals.
Conclusion
Black Friday has grown into a full shopping season and knowing where to look makes a real difference. Whether you’re after tech upgrades, home essentials, or reliable power gear, the best Black Friday deals UK retailers roll out each year offer genuine chances to save when you time things right. Keep an eye on early drops, compare prices as the main sale week unfolds, and move quickly on strong offers with clear value. With a shortlist and a plan, you can shop confidently and pick up the items that matter most without the rush.
FAQs
What are the top 3 selling items on Black Friday?
In the UK, the biggest Black Friday bestsellers tend to fall into three broad buckets: tech, home appliances and toys. Shoppers flock to discounted TVs, smartphones, laptops, games consoles, headphones, and portable power stations from major retailers and Amazon.
Small and large home appliances (air fryers, vacuums, coffee machines) are also huge, as brands like Ninja, Shark and Dyson are heavily promoted. Finally, toys and kids’ gifts sell strongly as people use the sales to get ahead on Christmas shopping, alongside some beauty and fashion deals.
Do you really get better deals on Black Friday?
You can get good deals on Black Friday, but it’s not guaranteed. Some offers truly beat prices from the rest of the year, especially on tech and seasonal gifts. Others may inflate “original” prices to exaggerate savings.
The best way to benefit is to research normal prices in advance, use price-tracking tools, stick to a list and budget, and only buy things you genuinely want. When you shop with a plan, Black Friday can offer great value without the stress or guesswork.
Is Cyber Monday better than Black Friday in the UK?
Cyber Monday isn’t necessarily better; it just leans more heavily toward online deals. Black Friday still brings the widest mix of discounts and tends to feel like the main event. Cyber Monday often continues many of the same offers, with extra attention on tech, gadgets and online-only promotions.
For most shoppers, the difference comes down to timing and stock. If an item sells out on Friday or over the weekend, it may not return for Monday. The safest approach is to buy when you see a price you’re happy with, rather than waiting for one specific day.
What is the biggest sale of the year in the UK?
Traditionally, the Boxing Day and January sales held the title for the UK’s biggest bargain events, thanks to large reductions on fashion, homeware and leftover Christmas stock. In recent years, though, Black Friday has grown into the most powerful sales moment for many retailers.
It often generates the highest single-day spending because the deals cover so many popular categories. Both periods still offer strong discounts, but Black Friday now tends to deliver the widest reach and the fastest rush of shoppers. Overall, it has become the standout sale of the year for most people.